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Wheel of Business (WOB) contains a wealth of tools that can help the marketing professional, or the entire marketing team, to be more efficient and respond faster than the competition. Here below are what we consider critical tools to multiply your effectiveness.
Handling Leads – A System, Not an Accident
When a lead arrives, you link it to the lead source. That way, you can analyze particularly good marketing programs or referral sources. HOT leads get appropriate color coding.
Managing Leads – Sort leads to suit your business; urgency, status, starting date, expected close date and product interest are some of the options. Capture the reasons a lead didn’t turn into business for future analysis
De-duplication of Leads – Compares the existing database to the import and eliminates duplicates.
Tele-Marketing – Efficiency Equals Profit
This is probably the most efficient tele-marketing system designed. It creates a central pool of calls and automatically serves up the next call to the first available telemarketer. The ‘pool’ is organized by groups, and can be divided into smaller pieces that suit your objectives; such as region, campaign, seminar, or product. . . . the choice is yours. Follow-up calls are part of the system.
Qualifying – Don’t Waste Time or Money On Dead Ends
Winnow the list of leads down to the ‘Right Few’ with qualifying questions. By automating the question lists in Wheel of Business, and attaching the answers to each contact, you can be sure that the majority of your time and money is spent on those who are most likely to become customers.
Campaign Management – You Are In Control
Develop the campaign sequence of calls, mailing, seminars, faxes, etc. Track responses to lead generators, and leads their outcome. Pivot table analysis shows which campaign tactics producing the best results. Compare campaign costs to orders received to calculate ROI.
Analysis – Separating Wheat from Chaff
Reduce your management headaches by selecting criteria and developing pivot tables for objective analysis. With this tool, you will be able to see clearly what works – and what doesn’t.
Seminars – Balancing Promotion and Facilities
Manage seminar promotion activities and responses using WOB to create a calling program that books attendees, and dynamically adjusts seminar facilities requirements to response commitments. Track RSVPs, attendees, and no-shows.
Expenses – Controlling Who Is Charged, and Who Signs
Assign expenses to particular projects, or even to external clients by line item or expense report. You can even split the cost across departments. Expenses go to the accounting package as a bill to be paid, already approved by management. Of course, accounting still has to cut the check.
Surveys – Developing the Competitive Edge
Don’t guess what your customers want. Find out how where they get information to decide what to buy, and how they go about making those decisions. Learn if you are doing what they want, or if the competition is – or neither. Wheel of Business gives you the tools to go out and discover from your market what it wants and will pay for – and how much
Sign up for a free demo to see how it might work for you by clicking on the Wheel of Business logo.
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